Trade any old vacuum on Feb 28. First 100 get a Miele Duoflex HX1 CarCare ($750 value).
Just the other day, I was telling friends how my cordless vacuum was life changing. No more having to switch outlets and twist around things with a heavy cord always following your path. Well Montreal, this is your official Trade Up moment, courtesy of Miele!
To celebrate the opening of its very first Montreal flagship, Miele is bringing a bold, buzzworthy activation to Westmount and it comes with a serious $750 value attached. On Saturday, February 28, the first 100 people to arrive with any old vacuum (any brand, any condition) will walk away with a brand-new Miele Duoflex HX1 CarCare!
Everything you need for the home and car, this cordless stick vacuum comes with Duoflex HX1 CarCare!
valued at $750 plus tax. Yes, free. No lottery. No complicated sign-ups. Just show up early, old vacuum in hand, and be among the first in line. In a city that appreciates quality and design, this is the kind of upgrade that feels both practical and indulgent.
The concept, called Trade Up for Better, is simple but impactful: bring something tired and outdated, and leave with something engineered to last. Beyond the excitement of receiving a premium appliance, the initiative carries a strong sustainability message. Every traded-in vacuum will be responsibly recycled by the brand, reinforcing Miele’s long-standing commitment to durability and reducing waste. At a time when consumers are looking to make smarter, more sustainable choices at home, this Trade Up activation feels perfectly timed. Instead of tossing your old machine, you’re participating in a feel-good exchange that upgrades your home while supporting responsible recycling.
Miele’s washer and dryer tech protects clothes while washing away residue and chemicals.
The event takes place at the brand-new Miele Experience Centre Montreal, located at 1394 Greene Avenue in Westmount. Starting at 10 a.m., it’s strictly first come, first served, and with $750 vacuums on the line, expect energy and early arrivals. The visual alone will be worth seeing: Montrealers lining up with everything from tiny handheld models to bulky vintage uprights, all ready to Trade Up. The before-and-after moments, the on-site reactions, and the celebratory atmosphere will make this more than just a giveaway — it’s a true Westmount pop-up moment.
If you’ve been putting off replacing that noisy, underperforming vacuum, consider this your sign. Set your alarm. Plan your route to Westmount. Bring that old appliance out of retirement and Trade Up to a $750 Miele! Once the first 100 are claimed, the opportunity disappears and with it, one of the most generous home upgrades Montreal has seen this year. On February 28, Westmount becomes the place where sustainability meets luxury and where an everyday essential turns into an instant win. See you there!
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