On Saturday, May 6, the 11th edition of the McCord Museum Foundation‘s SUGAR BALL was held at Arsenal Contemporary Art Montreal. After a four-year hiatus, this spring soirée was a much-anticipated social event for young professionals of the city.
As the name of this fundraising evening hints at, guests were flooded with sweets and candies that we all know but that always make us happy.
Guerlain Paris and Holt Renfrew Ogilvy collaborated to provide ladies with a chic beauty and personalized treatments area.
Five DJs from the Del Arte Collective moved the crowd to raise the roof and burn the dance floor.
Le Foto Booth enabled guests to leave with fun pictures of themselves.
I would like to thank all the members of Sugar Ball Organizing Committee (Jacob Lithgow; Ingrid Boghossian; Marc-André Charron; Maria-Gabriela Garcia-Rousiouk; Jiad Ghoussoub; Stefanie Kutteh; Stéphanie Marleau-Crépin; Catherine McGilton; Jacynthe Potvin; Charlotte Routhier; Eran Stysis; Audrey Tourangeau; Zoé Trahan; and William Van Sevenant) for inviting me to experience the sweet taste of spring that is the Sugar Ball.
Here is what you need to know about Sugar Ball
Active for over a decade, the Young McCord Philanthropist is a committee of young professionals from the business and entrepreneurial communities who work in collaboration with the McCord Museum Foundation to ensure the Museum’s outreach and continuity. Passionate about the social history of Montreal, Quebec and Canada, this committee brings together talented individuals from different backgrounds who support the educational, civic and cultural mission of the McCord Stewart Museum, through a number of activities, including the organization of the Sugar Ball, a flamboyant fundraising event attended by nearly 900 people.
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