Before the sun set over Montreal on Saturday, June 17, Westmount’s Gentile Pizza Parlour was one of the hot spots to be. Amidst the anticipation of the Formula 1 Grand Prix, the azure blue glow of the Nastro Azzurro Nights, an event hosted by Peroni Nastro Azzurro 0.0%, was a homing beacon for a secret sanctuary of glamour and gourmandise.
With the emblematic F1 tagline “It’s lights out and away we go”, the delightful ladies of Pomp & Circumstance had sent an exclusive invitation to a fortunate few, promising an Italian aperitivo celebration of speed and style. As a global beer partner of Aston Martin Aramco Cognizant Formula One Team for over three years, Peroni did not hold back in expressing their sense of taste.
One could feel the passion inside when entering Gentile Pizza Parlour. The upscale decor offered a stark contrast to the establishment’s informal vibe. And as the fashionable crowd trickled in, attired in stylish ensembles of blue and white, the sartorial palette mirrored the signature colours of Peroni Nastro Azzurro, reinforcing the evening’s identity.
From 4 to 6 PM, the aura of the Grand Prix was omnipresent, stimulating conversations centered around favourite drivers and immersive paddock-inspired experiences. But it wasn’t just racing that held sway; the party celebrated the Italian art of aperitivo, a pre-dinner social tradition embodying relaxed conversations, delectable bites, and refreshing beverages.
Undoubtedly, the star of the culinary show was the inventive specialty pizzas, which offered guests a novel twist on a traditional Italian favourite.
But, it was the smooth and refreshing Peroni Nastro Azzurro 0.0% that truly encapsulated the evening. The event’s signature beverage, sipped by all, became the catalyst for spontaneous toasts, celebratory cheer, and conversations that ebbed and flowed like the rhythmic hum of a Formula 1 car.
However, the celebration was more than just a pre-race party. It was a communal experience, designed to engage and enchant. From the stylized counter settings to the elegant ambience, every detail was curated with intention. Laughter and animated discussions punctuated the air, blending harmoniously with the R&B melodies subtly wafting through the venue.
This event was not only a highlight of Montreal’s Grand Prix weekend, but also an addition to the city’s vibrant social diary, setting a new benchmark for exclusive parties and becoming a highly anticipated fixture in the years to come. Truly, as the lights went out on the Nastro Azzurro Nights, it was clear: they had only just set the stage for more unforgettable moments with all the pomp and circumstance.
About Peroni Nastro Azzurro
Nastro Azzurro is a 5.0% alcohol by volume pale lager. Launched in 1963, it is the Peroni Brewery’s premium lager brand. The name means “Blue Ribbon” in Italian, in honor of the Blue Riband won by Italian ocean liner SS Rex in 1933. Nastro Azzurro sponsors teams in Formula One Grand Prix racing, such as the Aston Martin Aramco Cognizant Formula One™️ Team. In April 2022, their new 0.0% alcohol-free brand, offering the same crisp, refreshing taste and superior Italian quality as Peroni Nastro Azzurro was launched worldwide.
Best Kept MTL does not condone the overconsumption of alcohol. If you are going to consume alcohol, please do so responsibly and only if you are of legal age. If you are finding more often than not that you cannot consume responsibly, it is time to get some help.
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From fine dining restaurants to boutique hotel staycations to high society balls, V is a lifestyle writer who unlocks some of Montreal's best-kept secrets.