MTOI | Lifestyle Essentials for Men Launch at Robertson Arès Gallery
Montreal fashionista Yves Ulysse will launch his menswear collection MTOI Lifestyle Essentials, on February 9, at Robertson Arès Gallery.
Ulysse became known to the local public in 2014 when he created and began to host the web series Close Access TV.
In the fall of 2019, Ulysse made waves by launching M3/Mode Masculine Montreal. A man animated by a singular vision of promoting male fashion and its diverse creators to new heights; he filled a void by providing the city with its own Men’s Fashion Week.
A natural outgrowth of the M3 project, the name of his new clothing brand, MTOI, sounds like “Aime Toi”. French for “Love Yourself”. It also serves as an acronym for “Mode qui Transcende une Oeuvre Intemporelle”. Translation: “Menswear that Transcends an Oeuvre Immemorial”.
It is the first collection for men entirely imagined and designed by Ulysse. All produced by his accomplice Yves Jean Lacasse, fashion lord of Maison ENVERS.
Worn in these photos by models Alex Saint-Lot and Antoine Nicolas; these casual spring garments represent Ulysse’s unique take on elegance, comfort and self-love.
Here is what you need to know about the MTOI Launch
Date: Thursday, February 9, 2023
Location: Robertson Arès Gallery | 1490 Sherbrooke St W, MTL, QC H3G 1L3
Schedule: 6 PM Cocktail | 7:45 PM Collection Presentation | 8:15 PM Networking
Facebook: facebook.com/profile.php?id=100087869689105
Instagram: @mtoi_lifestyle_essentials
Website: mtoilifestyle.com
RSVP: Invitation only. [email protected] for guestlist
Photo credit: Kano
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