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M.A.D Festival 2023 | 4 Days of Mode, Arts, and Divertissement

M.A.D Festival 2023 | 4 Days of Mode, Arts, and Divertissement

MAD Festival

The wait is almost over, fashionistas. In just a week, our beloved city will be bursting with colour, creativity, and couture. Previously known as the Fashion and Design Festival, this event has rebranded itself, echoing its evolution since its inception in 2000. Welcome to the M.A.D Festival – a tribute to Mode, Arts, and Divertissement.

M.A.D Festival
FUTUR, the longest fashion show in Canada, at Mode + Design Festival 2021 | Photo Philippe Manh Nguyen

From August 24th to the 27th, the heart of Quartier des spectacles will pulsate with energy, hosting an anticipated 500,000 visitors. Expect everything from enchanting evening showcases to spirited daytime events – all free and all geared towards offering you a front-row seat to the city’s booming artistry. Get ready to traverse a universe of artistic installations, and while you’re at it, perhaps snag the hottest piece of Montreal’s fashion or art scenes in the vibrant pop-up zone.

MAD Festival
Camille la Curieuse and Amanda Boulanger wearing Lilunderwear’s Camellias set

This year’s lineup is a hypnotic blend of fashion, art, and entertainment. The rhythmic beats of continuous DJ sets will act as a backdrop to dazzling fashion presentations from star designers, such as Helmer. Dance aficionados can look forward to enthralling numbers, while music lovers can sway to the tunes of local and international artists. With diversity as a commitment, inclusivity and free expression will be the hallmarks of this festival.

M.A.D Festival
FAM 2022 | Photo Philippe Manh Nguyen

The M.A.D Festival isn’t just about established names; it’s a platform for budding talent too. Institutions like LaSalle College, Collège Marie-Victorin, and the École supérieure de mode de l’UQAM are all set to present the next big names in fashion.

M.A.D Festival
Cegep Marie-Victorin Fashion Show – Collection 2023 | Photo Agnieszka Stalkoper

For those who have admired the creative genius of artist Zïlon, a moving tribute awaits on August 24, at 5PM. Join Geneviève Borne as she recites her poem against a sonic tapestry woven by the Montréal Symphony Orchestra. The night will culminate with a retrospective journey through Zïlon’s artistry, with the entrancing tracks of DJ Christian Pronovost.

M.A.D Festival
Zilon and Geneviève Borne

Brace yourselves, shopaholics! M.A.D. Shoppe will introduce Canada’s first-ever live shopping fashion show. Imagine sitting comfortably, being smitten by a dress on the runway, and instantly adding it to your cart! This immersive shopping experience kicks off on August 27th at 8PM, both at the Place des Festivals and virtually.

M.A.D Festival
M.A.D. Shoppe

Editor’s Pick: Les Aguicheuses

Montreal’s own design darling, Angie Larocque, is making her runway debut at the M.A.D Festival, and it’s a spectacle blending fashion, theatre and dance that you won’t want to miss. Celebrating the essence of womanhood and body diversity with retro lingerie, the runway show of Larocque’s signature collection – Les Aguicheuses – will be a captivating journey into a world of 70s glamour on August 26th, at 9:45PM, at the Place des Festivals.

M.A.D Festival
Les Aguicheuses | Photo Jean-François Galipeau

To say that the M.A.D Festival is just an event would be an understatement. It’s a movement, a celebration, and a testament to Montreal’s indomitable spirit in fashion, art, and entertainment. Mark your calendars and make sure to be part of history in the making! This is more than just a festival; it’s the heart of Montreal beating loudly, showcasing its flair for all things exquisite and eccentric. Don’t miss out on the MADness!

MAD Festival
Oko Vision on Elisa Velazquez | Photo Heaven Visuals / Gimme Content

Here is what you need to know about M.A.D Festival 2023

Date: Thursday, August 24, to Sunday, August 27
Location: Place des Festivals du Quartier des Spectacles
Facebook: @madfestivalofficiel
Instagram: @madfestivalofficiel
Website: madfestival.ca/en

NEXT: Dîner en Blanc | An Evening of Elegance and Enchantment at Peel Bassin

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