🥂 Haute cuisine meets humble carrot at Krug Week 2025

Montreal’s gastronomes, mark your calendars, a little over 1 week left to enjoy  Krug Week 2025  @Jatoba, and it’s running until October 3rd. This annual champagne-soaked ritual celebrates a single humble ingredient with the kind of culinary imagination that only Krug can inspire. This year’s muse? The carrot. Yes, the everyday orange root you toss into a soup but trust Krug and Chef Olivier Vigneault to turn it into haute cuisine worthy of the Krug Grande Cuvée 171e Édition Brut and the Krug Rosé 25e Édition.

🥕 Why the Carrot?

Every year, Krug’s Single Ingredient program challenges top chefs across the globe to design menus around one chosen star. The idea is to honor both terroir and technique, elevating the ordinary to the extraordinary  and what better playground than Montreal, a city where culinary daring meets unapologetic indulgence? The carrot, with its natural sweetness, earthy undertones, and striking versatility, makes a perfect partner for Krug’s bold bubbles. Think of it less as rabbit food, more as a runway model for champagne pairings.

🍽️ Jatoba x Krug: A Menu That Dazzles

Jatoba’s Chef Olivier Vigneault has carved out a reputation for fusing Japanese precision with Montreal flair, and this Krug Week menu is no exception. Expect inventive dishes where the carrot takes center stage in ways you’ve never seen (or tasted) before. Glazed, roasted, pickled, maybe even raw – but always dressed to impress under the sparkle of Krug.

Pair that with the Grande Cuvée 171e Édition Brut, Krug’s signature blend of over 120 wines from more than 10 different years, and the Rosé 25e Édition, known for its sensual balance and vibrant structure. It’s not just dinner, it’s a love affair between root vegetable and champagne.

✨ The Krug Lifestyle

Krug Week isn’t just about what’s on the plate — it’s about the vibe. This is champagne culture at its finest: refined, playful, and subtly rebellious. It’s where foodies, bon vivants, and the city’s style-hungry converge. At Jatoba, the lush décor and cosmopolitan crowd make the perfect stage for this limited-time celebration.

And because it’s Montreal, the atmosphere will be electric: think chic couples clinking flutes, friends sharing courses like they’re secrets, and a soundtrack of laughter punctuated by bubbles bursting in fine crystal!

📸 Capture the Moment!

The photogenic plates, the glowing bottles of Krug, the ambiance of Jatoba’s dining room — everything about this week begs to be Instagrammed. Tag it, toast it, and let your feed sparkle. Follow the bubbles: @KrugChampagne #KrugChampagne #KrugLovers @JatobaMontreal

🗓️ Don’t Miss Out

Krug Week 2025 at Jatoba runs until October 3rd only. Spots are already vanishing faster than a chilled flute of Rosé on a Friday night!

👉 Reservations here

🥃 Hendrick’s ORBIUM has landed at the SAQ, but trust us, this rare gin won’t stick around long. Check Inventory before it’s gone!