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I AM Center | Coaching Circle Celebrates 10th Anniversary

I AM Center | Coaching Circle Celebrates 10th Anniversary


On Friday, November 11, 100 clients, business partners and friends of the I AM Center came together to celebrate the 10th anniversary of one of Montreal’s top coaching firms. It was a festive evening where guests were invited to swap their ties and heels for their favorite casual clothes and dancing shoes.

I AM Center founder Ron Cherilus working the crowd

In the chic yet relaxed atmosphere of I AM Center founder Ron Cherilus‘ loft on De Bleury street, guests enjoyed select wines, refreshing cocktails, a buffet of fine cheeses and a pyramid of macarons; while DJs Dexter Crowe, Wuachuma and JS Baillat set the rhythm of the dance floor.

Drinks are on the house!

After two years of pandemic blues, the event was the perfect opportunity to rekindle old relationships and forge new ones in a great networking space.

Ron with singer Malika Tirolien

I AM coaching uses music as a powerful medium to generate informed actions towards concrete, measurable and lasting results. So it should come as no surprise that the party showcased a musical performance by singer and storyteller Mathieu Lippé.

Mathieu Lippé

A fun feature of the event was an empty canvas on which guests were encouraged to express their positive thoughts and feelings.

Singer-songwriter-composer La Bronze expressing herself through paint on an empty canvas

Together they progressively created a collective painting as a physical memory of a colorful evening.

Collective painting by I AM 10th anniversary event participants

Here is what you need to know about the I AM Center

Founded by the charismatic innerpreneur Ron Cherilus in 2012, the I AM Center offers professional and personal coaching services to enable one realize his or her vision of change. Unlike other coaching strategies that focus only on shifting perceptions, the I AM approach helps one to shift quickly into a state of empowerment and resourcefulness to embody greater fulfillment to achieve sustainable results. More than 1,500 clients have been helped so far, while 60% of them are entrepreneurs, self-employed workers and creators. In recent years, powerful collaborations have formed between them, which today contributes to the emergence of a more conscious community.

Phone: 514.679.2312
Facebook: @centreIAM

Milliner Natalia Baquero in a zazen pose in front of a Buddha statue

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