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C2 Montreal 2022 | Commerce + Creativity IGNITED in its NEW Location

C2 Montreal 2022 | Commerce + Creativity IGNITED in its NEW Location

C2 Montreal 2022 | Commerce + Creativity IGNITED in its NEW Location 5

C2 Montreal 2022 | Commerce + Creativity IGNITED in its NEW Downtown Location

On Wednesday, 8,000 top executives and creative souls from around the world descend on Montreal to attend one the world’s most preeminent conferences, C2 Montreal. Now in its 11th year, C2 MTL is the brainchild of ad agency Sid Lee and performing dreams scape creator Cirque de Soleil. For the uninitiated, C2 stands for Commerce and Creativity and serves as the guiding vision for the 3-day immersive conference with the mission of providing a paradigm shift in the global outlook for those who attend.

Canada’s biggest creative business event is scheduled from September 26–28. With the theme Montreal Ignited, C2MTL will illuminate the downtown area at its new venue, welcoming prominent speakers and provide interactive in-person experiences, marking its return to normalcy.

C2 Montreal 2022 | Commerce + Creativity IGNITED in its NEW Location 6

“This is a banner year for C2 Montréal,” said Jacques-André Dupont, President and CEO of C2. “We are partnering with Nouveau Centre, which brings together Ivanhoé Cambridge’s flagship properties in downtown Montreal, including the Fairmont The Queen Elizabeth hotel and Place Ville Marie. This incredible project breathes new life into some of our city’s most iconic and central sites, making it an ideal location for our highly anticipated 11th edition. And for the first time, the public is invited to participate in free outdoor activities on the Esplanade PVM.”

NEW At C2 this year,  is a Valtech partnership enabling the event attendees to create an exciting, never-been-done-before, hands-on NFT experience! The experience aims to bring life and innovation back to in-person events through gamification and Web3. Guests will be able to create and take home their own crypto wallet, collect tradable digital badges as POAPs (“Proof of Attendance Protocol,”) participate in a raffle and other event activities, and more.

VALTECH team helping everyone get set up with their POAPS!

Speakers added to C2’s lineup:

  • Jay Shetty (former monk, life coach, author and Chief Purpose Officer at Calm, whose app has been downloaded over 100 million times)
  • Michelle Williams (Destiny’s Child singer-songwriter, actress, author and mental health advocate)
  • Isabelle Hudon (President and CEO, BDC)
  • Guy Cormier (President and CEO, Desjardins Group)

IGNITE Real Talks with Jay Shetty | IGNITE

Headliners and current issues

Naomi Campbell, a model, philanthropist, actress, and businesswoman; Billie Jean King, a pioneer of equality in sports; Archie Bell, global head of creative studio at Spotify; Avery Akkineni, president of Vayner3; Sandie Hawkins, managing director of global solutions for North America at TikTok; and Sébastien Borget (Co-Founder and COO, The Sandbox) are among the speakers who have been confirmed.

There will also be top executives from companies including BEworks, Endeavor, Futerra, Germain Hotels, GSoft, hinter, IBM, Kyndryl, kyu, Reddit, Squarespace, The Female Quotient, Valtech, and more. Popular topics covered include, among others, development, business tourism, diversity, equity, mental health, the future of cities, Web 3.0, and NFTs.

Montreal is the epicenter for bold and innovative thinking, cutting-edge business activities, and commercial creativity. This city is a bustling hub, and C2 Montréal is assembling the brightest minds to work and play to drive economic growth,” says Claudine Blondin Bronfman, Chair of the Board of Directors of C2 Montréal. We can’t wait to share the C2 magic with you!

Naomi Campbell C2 Montréal

Highly rewarding experiences

Aside from expert-led masterclasses and interactive workshops, C2 Montreal will include creative experiential Labs, conversations in the Aquarium (a totally unique live broadcasting venue), and, of course, Braindate, the well-known knowledge-sharing platform developed by e180 that enables participants and partners from 400+ local and international companies to connect and collaborate. You won’t want to miss this unparalleled experience combined with exceptional artistic performances and a multitude of surprises.

The public is invited to sign up here for a full range of options, including group passes.

About C2 Montreal

It is a true playground for the imagination. One in five participants in this well-known international platform for entrepreneurship, innovation, and creativity report an increase in business opportunities as a result of the countless discussions that are started at each event. With over $650 million in annual business transactions and economic impact, the event is a remarkable tool for building value for small businesses, major enterprises, and startups.

For additional information: Patricia Larivière, Senior Public Relations Officer,, 514-244-9033

A day in the life of C2 Montreal. Revisit some of our memories of the amazingly innovative conference here.

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