Brioldi X Hensoie | Jeremie Ouellette’s Luxury Menswear Enters the Scene
A tribe of Montreal socialites gathered at the sophisticated Club St-Denis Thursday evening, April 10th, for the dazzling launch of Brioldi Italy X Hensoie Jewelry, the newest name in luxury men’s fashion. Spearheaded by Montreal-based designer Jeremie Ouellette, the exclusive evening showcased an exquisite spring-summer collection that perfectly embodies Italian refinement and Quebecois ingenuity.
Guests, welcomed warmly by the charismatic Jeremie Ouellette himself, were immediately swept into an atmosphere of opulence and creativity. Elegant artworks by painter Tiffany Leblanc adorned the hallways, setting an artistic tone that underscored the event’s creative spirit.
As glasses of fine wine circulated, anticipation built steadily for the evening’s highlight: the fashion show. At precisely 7:15 PM, the ballroom transformed into a red-carpeted runway where Ouellette revealed his meticulous collection on three male models.
Crafted entirely by hand in Naples, Italy, Brioldi Italy’s suits were a testament to artisanal expertise and elegance. Fabrics sourced from renowned brands, such as Loro Piana, Zegna, Dormeuil, and Holland & Sherry, defined each garment’s exceptional quality and comfort.
Ouellette’s patented innovation, Hensoie jewelry, served as an exquisite finishing touch. Designed to transform the traditional suit jacket button into an interchangeable jewel, Hensoie introduces luxurious customization through silver, gold, and diamonds. Each piece, handcrafted in Montreal, enables wearers to express their distinct style, elevating classic menswear to unprecedented levels of sophistication.
“We have redefined the art of the suit jacket by giving significant value to the buttons,” Jeremie explained passionately during the event. “Luxury is defined by the quality of the entire work. Elegance is distinguished by the details that make a difference and transcend time.”
Leblanc, whose recent vernissage on April 3rd at Club St-Denis set the stage for this glamorous gathering, surprised attendees by personally modeling five striking, custom-made women’s jackets—a delightful twist in an otherwise male-centric showcase.
Audience reactions confirmed the designer’s visionary approach resonated strongly. Attendees marveled at the seamless integration of classic tailoring and avant-garde accessories, noting how Brioldi Italy sets a new benchmark in Montreal luxury fashion. Conversations throughout the night echoed with admiration for Ouellette’s ability to blend Quebec’s creative spirit with Italy’s heritage craftsmanship.
The evening concluded with enthusiastic applause and vibrant exchanges among guests, such as jetsetter Jenny Chicoine and artist-painter RIO, clearly enchanted by Brioldi Italy’s potential to reshape Montreal’s high-end fashion landscape. The private, invitation-only nature of the launch further accentuated its exclusivity, adding allure and mystique to the unveiling of this remarkable brand.
Brioldi Italy’s creations, along with the distinctive Hensoie jewelry collection, are now available by appointment at the brand’s private boutique and through their official website. This strategic choice ensures an intimate, tailored customer experience consistent with Ouellette’s luxurious vision.
Jeremie Ouellette’s debut not only positions Brioldi Italy as a rising star in the world of men’s luxury fashion but also highlights Montreal as a burgeoning hub for innovation and style. With his ambitious drive and clear artistic vision, Ouellette has undoubtedly set a high standard for future luxury menswear designers in Quebec.
As the city’s social calendar continues to flourish with refined events like this, Brioldi Italy stands poised to lead a new era in personalized, sophisticated menswear. Undoubtedly, Jeremie Ouellette’s stylish creations and groundbreaking accessories will be highly sought-after by discerning clientele both locally and internationally.
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Brioldi Italy x Hensoie Jewelry Links
Facebook: @brioldi | @hensoie
Instagram: @brioldi | @hensoie
Website: brioldi.com
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