La Soirée des Légendes: Robert Charlebois Launches Lindberg Rum at MVP Executive Lounge
On Friday June 19 from 5-8pm, the MVP Executive Lounge at Quartier DIX30 in Brossard will host an evening where music, sports, gastronomy, and Quebec craftsmanship come together for an unforgettable celebration.
Created around the official launch of Lindberg Rum, the event will bring together some of Quebec’s most recognizable names, including Robert Charlebois, Jérôme Charlebois, Serge Savard, Yvon Lambert, and Claude Raymond, for a night appropriately titled La Soirée des Légendes.
An Exclusive Evening at MVP Executive Lounge
Hosted by renowned Canadiens announcer Michel Lacroix, the evening promises memorable conversations, special appearances, live entertainment, and culinary experiences.
Located beside Théâtre Manuvie at Quartier DIX30, the MVP Executive Lounge will also officially unveil its summer terrace during the event.
📍 MVP Executive Lounge
6000 Boulevard de Rome, Suite 215
Brossard, Quebec J4Y 0B6
Guests will enjoy premium tastings of oysters, caviar, wines, and, of course, the newly launched Lindberg Rum.
The Story Behind Lindberg Rum
Created by L’Absintherie des Cantons in Granby, Lindberg Rum pays tribute to one of the most iconic songs in Quebec music history: Lindberg, released by Robert Charlebois in 1968.
Inspired by the song’s spirit of freedom, adventure, and exploration, the rum captures that same sense of discovery in liquid form.
Distilled in the French Caribbean and crafted in Granby by the master distillers of L’Absintherie des Cantons, Lindberg Rum blends:
- Grapefruit peel
- Orange peel
- Barrel-aged maple syrup from Sève de Mars
- Allspice
- Vanilla
The result is a bold yet balanced spiced rum that reflects both Caribbean tradition and Quebec character.
As master distiller Jean-Philippe Doyon explains:
“We wanted to celebrate the energy of the song by creating a rum that makes you want to take off.”
3 Summer Cocktails with Lindberg Rum
🍓 Lindberg Berry Splash
Ingredients
- 1.5 oz Lindberg Rum
- 3 oz cranberry juice
- 0.5 oz fresh lime juice
- Mint leaves
- Ice
Fresh, bright, and slightly tart, perfect for patio season.
🌿 Lindberg Mojito
Ingredients
- 1.5 oz Lindberg Rum
- 8 mint leaves
- 0.5 oz lime juice
- 0.5 oz simple syrup
- Sparkling water
- Crushed ice
A refreshing cocktail that highlights Lindberg’s citrus and spice notes.
🍍 Lindberg Tropical Punch
Ingredients
- 1.5 oz Lindberg Rum
- 2 oz pineapple juice
- 1 oz orange juice
- Splash of grenadine
- Ice
Smooth, tropical, and ideal for summer gatherings.
A Night of Legends
Beyond the launch itself, guests will hear stories and reflections from some of Quebec’s sporting and cultural icons.
Robert Charlebois and his son Jérôme will share the spotlight, while hockey legends Serge Savard and Yvon Lambert, alongside baseball great Claude Raymond, add to the evening’s unique blend of heritage and celebration. The event is expected to be intimate, with limited capacity and reserved seating.
Discover Lindberg Rum
Lindberg Rum is now available in more than 150 SAQ locations across Quebec as well as directly through the Granby distillery.
For those looking to experience the spirit behind one of Quebec’s most legendary songs, La Soirée des Légendes offers the perfect opportunity to raise a glass with the creators, the legends, and the people behind this exciting new chapter.
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