UP BEAT 2026: Where Fashion Meets Purpose in Montreal’s Most Immersive Fundraising Runway Experience
Montreal doesn’t just host events — it curates moments. And on April 30th, 2026 | Maison Alcan, Montreal, one of the city’s most compelling cultural experiences returns to redefine what a fashion show can be.
Enter UP BEAT for Mental Health — an immersive, avant-garde fashion-theatre journey that blurs the lines between runway, performance, and storytelling. This is not your typical night out. This is where fashion becomes emotion, movement becomes meaning, and every look tells a story that goes far beyond aesthetics.
Secure your seat early, this event sells fast. Just a step away from your donation!
A Runway That Speaks Louder Than Words
Forget everything you think you know about fashion shows.
UP BEAT is a fully immersive experience that combines high-concept runway fashion, live music, and artistic storytelling into one seamless, cinematic evening. Designed as a fashion-theatre hybrid, each moment unfolds like a living editorial — layered, intentional, and emotionally charged.
You’re not just attending a show. You’re stepping into a narrative.
Fashion With Impact
Behind the visual language and creative direction lies a mission that resonates deeply. UP BEAT exists to break the stigma around mental health while raising essential funds for UP House Montréal.
What sets it apart is the level of integration: participants are not just represented, they are actively involved in the creative process and the show itself. It’s a rare format where fashion becomes a medium for expression, visibility, and real human connection.
The Minds Behind the Experience
UP BEAT is driven by a creative team that brings both global experience and a deep connection to Montreal’s cultural scene.
At the origin of the project is Devon Reid, Art Curator and Founder of UP BEAT. With over 20 years of international experience as an artist, curator, and cultural mediator, Devon envisioned a new kind of philanthropic event — one that shifts perspectives through artistic and fashion expression. Her approach is rooted in bringing diverse voices together to create experiences that inspire empathy, while reflecting UP House’s core values of love, hope, and community.
Alongside her is Hans Koechling, Fashion Art Director & Producer, whose presence brings a distinct level of refinement to the project. With more than two decades producing fashion events and campaigns for luxury houses and designers worldwide, Hans understands how to translate fashion into experience. Having crossed paths with him over the years at various fashion events in Montreal, what stands out is his consistency — always elevated, always intentional, and deeply connected to the culture. That sensibility is felt throughout UP BEAT, giving the evening its polished, editorial edge.
The sonic dimension is shaped by Christian Pronovost, Musical Director, whose 40-year career spans broadcasting, sound design, event production, and stage direction across Montreal and internationally. His ability to build atmosphere through sound adds another layer of immersion, guiding the rhythm and emotional flow of the night.
Completing the visual identity is Simon Venne, Fashion Stylist, whose 15+ years in the industry — from Montreal Fashion Week to international productions — bring a sharp, detail-oriented approach to styling. Known for his refined yet eclectic aesthetic, Simon ensures that every look is not only fashion-forward, but cohesive within the broader narrative of the show.
Together, this team doesn’t just produce an event, they craft an experience.
Maison Alcan: A Setting That Matches the Vision
Set within the architectural elegance of Maison Alcan, the experience is elevated from the moment you arrive. Discover the venue.
Blending heritage and modern design, Maison Alcan offers a refined, immersive backdrop that aligns perfectly with the event’s artistic direction. It’s not just a venue, it’s part of the storytelling.
A Cultural Moment Gaining Momentum
In just a few editions, UP BEAT has already welcomed hundreds of attendees, mobilized a strong creative community, and raised over $120,000 for mental health initiatives. More importantly, it has positioned itself as a new kind of cultural event, one where fashion, purpose, and experience intersect.
April 30th, 2026 — Save the Date
This is the kind of night you don’t want to hear about after.
📍 April 30th, 2026
📍 Maison Alcan, Montreal
👉 Get your tickets now by clicking on this link!
Final Word
UP BEAT isn’t just a fashion event, it’s a curated experience with purpose. Learn more.
For brands looking to be part of Montreal’s most curated cultural experiences, discover how we collaborate here!
