Here are 5 Montréal Upcycled Fashion Brands. that use upcycled, repurposed, deadstock, or sustainable materials — great for conscious fashion lovers and locally made style.
Sustainable fashion is no longer a niche movement — it’s becoming a defining force in how we shop, dress, and express ourselves. In Montréal, creativity runs deep, and a growing wave of designers are proving that style doesn’t have to come at the planet’s expense. From reworked denim and reclaimed fabrics to deadstock textiles and unexpected materials, local brands are transforming what would otherwise be waste into thoughtfully crafted, wearable pieces.
Popular thrift chain RENAISSANCE often receives fashion deadstock, like hundreds of identical black T-shirts from factory shipment errors. Local designers reclaim this stock and repurpose it under their own labels. Guillaume Chagne is one such designer, known for incorporating upcycled materials into his work. Below is one of my favorite sold-out shirts, Upthrifted, made from several thrifted pieces (and yes — Adidas too!).
“We learn all our gang shit from the government”.
Upcycled fashion goes beyond sustainability, it’s about storytelling, individuality, and conscious consumption. Each garment carries a past life, transformed through design into something entirely new. Montréal’s fashion scene has embraced this ethos with open arms, blending artisanal craftsmanship, ethical production, and bold aesthetics that rival any global fashion capital. I once bought a very fun hat @ RENAISSANCE It had blue and green sparkles and it said something like Mermaids Rock. I knew whoever owned the baseball cap before must have been a fun person and I loved wearing it, imagining the past lives of this $2 baseball cap… for those who are scared of thrift stores,the clothing is ironically safer because it’s been washed and industrially heat dried.
Whether you’re looking to refresh your wardrobe responsibly or simply want to support innovative local talent, these Montréal-based brands are leading the way. Below, we spotlight five designers who are redefining fashion through upcycling, creating limited-edition pieces that feel personal, expressive, and unmistakably Montréal. Here are 5 Montreal based fashion brands that use upcycled material, to create slower less capitalistic apparel.
1) 1ER MAI
Slow fashion brand working with deadstock and upcycled materials for one-of-a-kind pieces like denim, bomber jackets, and cargo pants — all made in Montreal. 1ER MAI
🔗 https://www.atelier1ermai.com/ 1ER MAI
Montreal Upcycled Fashion is: a new life for metalic silk saris to italian twill bombers. NEED!
2) atelierDNHN
Montreal brand creating handmade pieces from upcycled fabrics and reclaimed fibers — including caps and accessories with sustainable craftsmanship. atelierDNHN+1
🔗 https://www.atelierdnhn.com/ atelierDNHN
PILLBOX-Houndstooth-Flannel-Cap -made from repurposed vintage flannel suits! This would look so sexy on a man with white jeans, an off-white Polo button down unbuttoned slightly
3) jeane & jax
Montreal-based sustainable label that has made limited edition jackets from upcycled automotive interior materials and focuses on eco-friendly fashion.
🔗 https://jeaneandjax.c
You don’t need leather to stand out. You need well designed luxury like these haute couture purses by Jeane and Jax.
4) AmNot Boutique
Sustainable comfortwear brand from Montreal using recycled denim and recycled leather inserts for unique everyday pieces including custom sizes. amnotboutique
🔗 https://amnotboutique.ca/ amnotboutique
Of course I needed a Scottish example Aye! Look at this lass with denim inside, Scotish knit outside.
5) MAS Montréal (via Upcycli)
Montreal designer featured on Upcycli with a focus on eco-responsible production and local, sustainable materials, and collaborations on imperfect/repurposed stock.The Example below, has an imperfection that I typically enjoy! Where the button hole is frayed a little. This tiny imperfection alone, cast asside thousands of these awesome grey dresses. Upcycli
🔗 https://www.upcycli.ca/collections/masmontreal
Our cover girl is none other than Montreal fashion icon, my authentic thrifty friend Lolitta Dandoy, known for fearlessly mixing haute couture with second hand clothing.
