The festive season calls for standing out, not blending in. This year, BUI Atelier is making sure you start 2025 with a fresh perspective, literally. Their “Don’t Be Boring, Be BUI” custom eyewear giveaway is the perfect opportunity to win a pair of handcrafted, made-to-measure glasses that are as unique as you are.

What Is BUI Atelier?

BUI Atelier is Montreal’s premier destination for custom eyewear, where artistry meets precision optics. Founded by Dr. Bui, optometrist, BUI Atelier operates on a simple yet revolutionary philosophy: “Made by you, for you.” Unlike mass-produced frames, every piece created at BUI Atelier is designed from scratch to fit your face shape, reflect your personal style, and tell your story.

The atelier’s unique approach involves 40 meticulous steps of handcrafted production using premium Italian acetate. From the initial consultation to precise facial measurements (including a custom nose mold), clients are actively involved throughout the entire creative process. Located at 446 rue Ste-Hélène in Old Montreal, BUI Atelier is where vision meets vision, combining expert optical services with unparalleled craftsmanship.

The Holiday Giveaway: What You Could Win

BUI Atelier is giving away one fully custom eyewear frame valued between $800 and $1,000. This isn’t just a pair of glasses off the shelf. This is a complete bespoke experience that includes:

• A personal consultation and precision measurements tailored to your unique facial features
• Custom frame design created specifically for your style preferences and face shape
• Artisanal production using high-end Italian acetate
• Expert craftsmanship from BUI’s skilled optician-artisans

The winner will work directly with the BUI team to bring their vision to life, resulting in a one-of-a-kind frame that’s impossible to replicate.

How to Enter the Contest

Entering is simple. Head to @buiatelier on Instagram and follow these steps:

1. Follow @buiatelier
2. Tag 2 friends who appreciate unique, stylish eyewear
3. Share the contest post to your Instagram story to increase your chances of winning

The contest runs throughout the festive season, with results announced on December 1st. One lucky winner will discover they’ve won their custom BUI frame just in time for the new year.

Everyone Wins: Exclusive Holiday Discount

Even if you don’t win the grand prize, BUI Atelier ensures that all participants walk away with something special. Every person who enters receives an exclusive 15% discount on all frames in the boutique, including custom-made pieces. This discount is valid until January 31, 2026, giving you plenty of time to explore BUI’s collections and invest in eyewear that truly represents who you are.

Beyond the Atelier: BUI’s Montreal Locations

While BUI Atelier specializes in custom creations, Dr. Bui’s vision extends across Montreal through 3 distinct boutique locations. BUI Optométriste operates glamorous, warmly-designed spaces in Montreal, Outremont, and Brossard. Each boutique features carefully curated collections from the world’s most refined and avant-garde eyewear designers, sourced during Dr. Bui’s annual international travels.

These locations offer comprehensive optical services including eye examinations, lens adaptations, frame adjustments, and expert personalized advice, all delivered with the same attention to detail that defines the BUI experience.

Why Choose Custom Eyewear?

In a world of mass production, custom eyewear represents something rare: perfect fit, personal expression, and lasting quality. BUI Atelier believes that you are the artist, and their role is to translate your vision into reality. Through collaborative design sessions, clients discover infinite possibilities in shapes, colors, and materials resulting in frames that don’t just sit on your face, but become part of your identity.

The time investment is greater than buying ready-made glasses, but the result is incomparable. When something is made specifically for you, by you, it elevates eyewear from necessity to personal statement.

Ready to Be BUI?

This holiday season, refuse to be ordinary. Visit @buiatelier on Instagram to enter the giveaway, explore their stunning portfolio of custom creations, and discover what makes BUI Atelier Montreal’s most exciting destination for truly personal eyewear.

Don’t be boring, be BUI.