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FMD 2021 | The festival goes WILD and unveils its BRAND NEW image

FMD 2021 | The festival goes WILD and unveils its BRAND NEW image

FMD 2021 | The festival goes WILD and unveils its BRAND NEW image 3

Festival Mode + Design | Stars of stage, screen & fashion come together to celebrate its new, transformed, upgraded image through a colourful and diversified branding.

For this reinvented edition of The Festival Mode + Design , festival-goers can already expect some names from the local scene such as: KataFashion, Girl Crush, Lakuachimoto, Mehdi Bahmad and LaRoie. In addition to the outdoor programming starting August 19, a series of conferences and webinars will be held indoors and online August 17 and 18 at the Quartier des spectacles.

A Line-up celebrating diversity

Six days of fun, art, music and dance performances encounters, surprises, learning, local discoveries, ideas and hope. With an unfailing desire to allow everyone to express themselves, to generate emotions and new ideas, the Festival Mode + Design will embody Montreal’s cultural life and are now inviting festival-goers to dig into these eclectic choices to get inspired, informed, and to have fun:


KATA‘s inspiration is lead by Montreal’s youth and local culture. Through strong graphics and oversized fits, our designs showcase the anti-conformist side of the modern streetwear culture.
FMD 2021 | The festival goes WILD and unveils its BRAND NEW image 5
@KataFashionCompany #fashion #streetwear #honda #acura #impreza #merch #clothing #photography #ootd #vintage

Girl Crush

From recycled plastics sweatsuits to handmade vintage reworked pieces, the Montreal-based brand stands out when it comes to affordable sustainable fashion. Founded by French Canadian influencers Lucie Rhéaume and Cindy Cournoyer, their mission is to offer products that will make any human feel like their most powerful self.
FMD 2021 | The festival goes WILD and unveils its BRAND NEW image 6
Wake up late and slip into your new fave braided not too cropped top


Irreverent, modern and genderless: that is what describe the third brand collection best, which will be unveiled at the Festival. The special participation of singer Mehdi Bahmad will merge Lakuachimoto’s fashion presentation with music, dance and other kinds of arts.
FMD 2021 | The festival goes WILD and unveils its BRAND NEW image 7
Genderless, inclusive and produced locally, the 2nd collection ‘Les Papillons’ is a testimonial of emancipation & hope.

Mehdi Bahmad

With his seductive flow and silky warm vocal presence, this son of East and West showcases his magnetic take on pop through carefully crafted hypnotic songs that combine atmospheric electronics and elements of Arab music in unapologetic intimate songs.


Gab Godon, who debuted with her debut solo EP last summer, thrives to create feel-good songs that carry strong messages about embracing yourself and connecting with others. (Re)discover her new single Can’t Let Go at the Festival.

The complete line-up of the event unveiled here.


To innovate. To dare change. To reinvent itself. That’s the challenge Groupe Sensation Mode has set for this year’s Festival Mode + Design. The FMD 2021 hopes to bring a fun, colourful new breath to this peculiar time, where everybody is questioning everything. The event’s opening session will be marked by hybrid, inclusive-themed conferences that will lead to artistic performances.

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The Festival Mode + Design will take place from August 17 to 22 

in the Quartier des Spectacles, downtown Montreal and online!

 For more details about the event or the line-up, visit

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