We have spent the last month putting together a 20 Marketing Tips For Montreal Businesses During Covid-19 that we feel can really support our local businesses in these difficult times. Most of you know me as a creative director, or brand building disruptor. I am also a Digital media strategist with over a decade of hands-on expertise from start ups to fortune 500 companies. Because our entertainment blog (and all my US exhibits) are on pause right now, I have been getting more and more requests for consulting…
Knowing that this is the worst time for struggling businesses to afford expertise, be it marketing tips for Covid-19 or other, I have slashed my rates and also provided a free gift in the form of 20 Tips. Here are the best 5 and if you want the other 15, simply fill up this form Everyone receiving the 20 Covid-19 Marketing Tips will be getting a 2nd gift as well. That one is a sUrPrIsE Hint: You will want it AFTER emerging from your cocoons…
1 BE CAREFUL WITH YOUR TONE
People are angry, so do not give them a reason, be careful how you communicate. When in doubt, don’t post. Unsure? Ask up 3 objective people. Consumer psychologists are suggesting that people be very mindful of their messaging tone right now as many, are under stress and looking to lash out. Now is NOT the time for a marketing message fail.
2 BUY YOURSELF AND EMPLOYEES WHAT THEY NEED TO BE REMOTE
If your business can run partly or completely remotely, invest in ergonomic chairs, screens etc… to keep your workers happy, comfy and healthy. It will likely not be the first time they will work from home in the future. Can’t afford to go to Bureau En Gros? let them borrow office furniture and remember that office supplies including office furniture is 100% tax deductible.
3 PUSH SOCIAL DISTANCING IN FUN OUT OF THE BOX WAYS
Supporting social distancing is the best form of tagging along to the trend train. No one needs more policing and “advice” on how to wash hands we’re good – the WHO has covered this more than enough. Do not compete with health expert do’s and don’ts but rather push social distancing to help everyone flatten the curve. Think of relatable and out-of-the-box ways to convey this by using your brand’s core style and messaging. One cute idea is illustrating social distancing with simple icons in company colours for instagram, this is a popular one.
4 GET PERSONAL
If you are the CEO, now is the time to add your signature and stay safe wishes. Reveal raw and true Covid-19 diaries from your company’s challenges. Ask Fb fans how they are feeling and invite them to message. We are all in this together after all… we have seen some brilliant stunts from CEO’s giving their personal gmails to incredibly personal remote diaries from the snack trash filled Zoom feeds, great stuff!
5 GET INTO REMOTE WORKING APPS
We love Slack Basecamp, Whereby and others. If you never used project management and workflow apps like Slack and Basecamp, now is the time! This is crucial if you are managing employees who can easily get stuck in a Facebook vortex for hours.
The Canadian government is stepping up for us and providing relief to everyone. Check out some of the options here. If you missed it in the 1st paragraph, simply email lm @ bestkeptmtl . com to get the complete 20 marketing tips for Montreal businesses. Or fill up this easy form
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Creative Director, brand manager & curator of lavish experiences. Currently curating: everything charming.