Well look at that, a Montreal originated brand that has a super fresh and modern take on trendy, unique staple pieces that we could all benefit from having in our wardrobe. Atelier New Regime is the brand for the working man, a no-frills company, where what you see is what you get.

Not only do they cater to the modern fashionable guy, but as seen on their website they use a slew of eclectic female models that truly break the mold, granting them extreme versatility.

From a fair amount of color blocking to puffer vests in their signature neon orange hue, Atelier New Regime has a vast variety of aesthetically pleasing pieces that can be worn together as full outfits or separate to melt into your own individual style with your own preowned items.


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Even though this brand has a strong place within streetwear, many if not all of the pieces they produce could definitely be portrayed in a multitude of different types of styles and looks that make it work for just about anybody.

Since this brand was born in 2009, it’s easy to see their growth between then and now. Considering eight years is a lot of time as fashion is constantly evolving; this brand does very much exactly that in its own right. Big oversized shirts, oversized jackets and baggy pants with a lot of swagger; These are just a few of the things I would use to portray such an iconic brand that has truly come into their own over the years they’ve been around.

To be honest, after studying just about their entire collection, it’s easy to note that literally, every item from Atelier New Regime is a statement in itself. I would highly doubt that any individual who rocks something from them would ever go unnoticed because they just have that it thing that you can see right off the bat.

One of my absolute favourite things about Atelier New Regime is their use of velvet.

Back in the early 00’s JLo made velour tracksuits very much a thing in the fashion world. We are now seeing a lot of older trends come back such as this one; nothing is cozier and fashion forward than a velvet tracksuit that hugs your body in all of the right places, am I right? The feeling is nothing short of nostalgic when cruising through the website viewing all of the eye candy these guys bring us. A modern refresher when it comes to updated fashion that we could all use if I do say so myself.

At the end of the day, it’s quite clear to acknowledge the raw and striking talent that comes from the fashion savvy trio that brings us Atelier New Regime.


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Vibrant, exclusive clothing right here in our very own Montreal is waiting for all of us to scoop up and at very cost effective prices for a higher quality selection of wardrobe staples we should all be getting in on.

The athletic edge on trendy clothes is something for everyone to take advantage of, because, who doesn’t want a striking new outfit from a locally owned and operated store?

I for one can’t wait to see what new dope and intriguing things we’ll get to see from this fashion haus.