Vincent d’Amérique is launching its new line of menswear “Tailored for Movement”. The result of a partnership with one of the greatest fighters in mixed martial arts history, Georges St-Pierre; the unveiling will take place Thursday, August 22, at 8PM on the main stage of Fashion & Design Festival 2019.

Georges St-Pierre

For Quebec designer Michel Grondines, the goal is to open the way for a new era of comfort in men’s fashion. Above all, style, comfort stretch and durability are the guiding principles of “Tailored for Movement.” With this new line of high-quality clothing, it is possible to have a fitted modern jacket that offers true freedom of movement.

Georges St-Pierre

Using a customized cut that respects the stature of men; the “Tailored for Movement” collection, which highlights Georges St-Pierre as its global ambassador, will be launched in August simultaneously in Canada and the United States. In the coming months, over 300 creations will be merchandized with a style in a class of their own and clear connections that simplify the merging of colours.

Georges St-Pierre

5% of the online sales will be donated to the Georges St-Pierre Foundation during the first three months of the launch; a foundation dedicated to ending the bullying of youth and promoting exercise in schools.

So here is what you need to know about the Tailored for Movement launch:

Date and Time: Thursday, August 22, 2019, from 8PM to 8:30PM
Location: Main Stage at the Place des Festivals of the Quartier des Spectacles (on Jeanne-Mance street between Ste-Catherine O and de Maisonneuve O)
Admission Fee: Free
Facebook Event Page: Vincent d’Amérique et GSP présentent Taillée Pour Le Mouvement
Website: vincentdamerique.com/pages/georges-st-pierre

By the way, Best Kept Montreal  and Montreal Got Style will be co-sponsoring the Vincent d’Amérique & GSP After Party with DJs D-Noy & Hools at Furco.

Georges St-Pierre

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