The Target Emerging Designer Award goes to… Mélissa Nepton | MFW24
Grand prize winner Mélissa Nepton was selected from a group of five finalists for the final competition at Montreal’s 24th Fashion Week edition. The prize was a $25,000 grant, a collection in Target stores in Quebec and a feature in Elle Quebec. Five finalists battled it out for the Target Emerging Designer Award presenting three looks at the grand finale. The judge panel scored each collection based on visual appearance, style, communication and marketability.
After winning the prestigious prize Mélissa went on to say “I feel so fortunate to receive this award and I look forward to seeing my passion and dream become a reality when my collection hits Target’s Quebec stores in 2014″. Target has given me a once-in-a-lifetime opportunity to showcase my work.”
Nepton’s pieces included a striped jersey dress, silky blouse and wooly coat. Known for her easy breasy, loose & comfy collection, Nepton stepped it up for the B&W showcase boasting intricately woven detail and ingenious inseams.
Grand prize finalists included Anastasia Lomonova, by THOMAS designer Natasha Thomas, Nargisse Ennasri Akyuz of Nisse and the label UNTTLD held by Simon Belanger and Jose Manuel St-Jacques.
The panel of judges included Denis Desro, editor-in-chief, Fashion, ELLE Québec; Chantal Durivage, co-president, Groupe Sensation Mode; Marianne Cobb, vice-president, Marketing, Canadelle; Annie Horth, fashion stylist and creative director and John Morioka, senior vice-president, Merchandising, Target Canada.
With 1,800 locations in the U.S., Target is known for designer collaborations and plans to open 25 stores across Quebec starting in fall 2013.