Just recently, the lead singer of the Dresden Dolls Amanda Palmer made $11,000 on Twitter in just 2 hours connecting with fans on and off line.
Through her driving personality, she has developed a very impressive fan base on her blog, MySpace page (75,000 friends), Facebook fan page (20,000 fans) and Twitter feed (40,000 followers).
Some highlights of the discussion
“Being a touring musician means meeting fans,” Amanda says. “I go out and meet fans after every gig. It’s important to make contact in real life and not just online in social media like Twitter. If you don’t meet fans in real life too, then you’re a fraud. If you’re not comfortable getting into the sweat with them and talking with people at shows, then how can you do it successfully online? I love connecting with fans. Speaking to people at the merchandise table after the show is great. I can stay there forever.” Original web source from quote
Amanda frequently uses Twitter to bring together groups of fans quickly and spontaneously when she is on the road. She tweeted a secret gig in LA one morning and about 350 fans showed up five hours later at a warehouse space where she played piano.
How did Amanda Palmer make $11,000 on Twitter in two hours
If you have a loyal following on Twitter it can become an incredibly powerful tool to reach your goals. It’s a great tool to express an idea, to get people’s opinions, to research a problem, or even to make some money. “The great thing about Twitter is that the minute I started using it, I realized the possibilities are endless,” Amanda says. She proved it one Friday night.
“I tweeted as a joke that I was all alone, again, on a Friday night at my computer, like a loser,” Amanda says. “Other people started chiming in and we were all losers. One of my friends called it a virtual flash mob and all of a sudden there were a thousand people hanging out and following what was going on, the dialog between the fans. And we started a faux organization called The Losers of Friday Night on their Computers. We started making demands of the government like no tax on vodka, government issued sweatpants, free pizza, anything you could possibly need to be a loser on Friday night at your computer. And it was just really funny. It felt like a little piece of loser anarchy on Twitter.”
As people were communicating, someone suggested the group should make a T-shirt. So without any planning, Palmer said “sure let’s do it,” and used a Sharpie to make a T-shirt design. Someone suggested the slogan DON’T STAND UP FOR WHAT’S RIGHT, STAY IN FOR WHAT’S WRONG. Palmer’s Web marketing company was able to create a quickie site (which went live in just half an hour), and offered the T-shirts for sale at $25 each.
The Losers group bought 200 T-shirts that night and several hundred more were sold the next day (after Palmer blogged about it). The total take made on Twitter over just two hours was $11,000.
Not many people can get a thousand people to gather on a Friday night and fewer still can then sell something to the group like Palmer did. But that’s not the real point here. There’s no doubt that Twitter is an increasingly important way for people to communicate and organizations are using it in very clever ways to benefit their business and themselves.
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