Formula 1’s Most Prestigious Downtown Event: Formula Peel

The Montreal Grand Prix is the most important touristic event in Canada with a considerable economic impact of $90 M. Broadcasted in 150 countries with over 310 million viewers and a hotel occupancy rate of 95%, Montreal’s Formula 1 race indisputably put our city under the international spotlight.

During race week one of its key attractions is Formula Peel, in its sixth year will once again have a sensational lineup. Thanks to its renowned restaurants, posh clubs, and high-end clothing boutiques, Peel Street allows for a distinguished event where luxury cars, fashion, music, and gastronomy meet in a vibrant atmosphere for a coveted Spring rendezvous.

From June 6th to 9th, 400,000 visitors from around the globe are expected to this must-see event presented by Impact Media, in cooperation with Destination Centre-Ville and the Peel Street Merchant’s Association. Patrice Brisebois, former Montreal Canadiens player, and big racing fan will be the official spokesperson this year and present onsite.

F1 Cars flaunting their stuff in front of Les Cours Mont-Royal Shopping Centre

Custom terraces: a gastronomic experience for everyone

Gastronomy will once again be in the spotlight during the festivities: a dozen or so prominent Peel Street restaurants will host clients on their exclusively refurbished terraces, offering a sumptuous and varied menu in a unique, festive playground. The list of varied, tantalizingly delicious restaurants include Chez Alexandre, Soubois, Ferreira Café, Vasco da Gama, Houston Avenue Bar & Grill, Pizzeria No. 900, Universel, Carlos & Pepe’s, RYU, Entrecôte St-Jean and Ibérica.


The popular Peel Paddock Terrace: Bubbles & Music

The Peel Paddock Terrace presented by Piper-Heidsieck, in collaboration with the Casino de Montréal, will receive renowned DJs from the local and international scene between 11 AM and 3 AM from June 5 to June 9, 2019. On Wednesday, June 5th at 6 PM, we will have a launch event where different international personalities from Montreal and the Formula 1 world will be at the rendezvous. Note that this evening is by invitation only.

Invited DJs: Willy Monfret, Erok, 4KORNERS, Mick, DJ AIK, Toni Vegas, Nico de Andrea, Pepelz, Chris Laroque, Thomas H, Donald Lauture, Tron Huu, FAFA Khan, Pat Boogie, Special K, David A., Miss Shelton, Evangelos, Andrew Pololos, Manny Occean, Avi Large, The Neighbors, Jesse Zotti and Mekki.

Formula Peel setting up for the coveted event of Formula 1

Formula Peel Pop-up Show: a glamorous event

The Pop-up Fashion Show, hosted by Geneviève Borne, our DJ of the evening, allows you to live a unique behind the scenes experience of a fashion show. Models will have their makeup and hair styled by professionals in the heart of Peel Street before making their way to the Peel Paddock terrace.

Upon their arrival, the terrace will be transformed into an F1 inspired universe. The models will interact with the public, and just like a photo shoot, the public will be able to take pictures and videos and then continue with the Paddock festivities as the models leave. This new fashion and glamour experience presented by Shiseido, in collaboration with the Casino de Montréal and Harry Rosen, will take place from June 6th to June 9th from 12 to 14 pm. More surprises to come.

The fashion ladies of Formula 1

We invite you to the Formula Peel launch of the festivities on Thursday, June 6, 2019, from 11 AM 1424 rue Peel, Montréal (parking in front of Harry Rosen) | RSVP. 514 867-2350 / [email protected], | Facebook @FormulePeel | Instagram: @Formule_Peel

Need more of a fashion fix? Just around the corner is the Montreal Museum of Fine Art is featuring the work of Thierry Mugler until September 8th. Over 150 outfits showcased as part of Thierry Mugler: Couturissime  examining his visions for “metamorphoses, superheroines and cyborgs”.