In PART 1 of our BUSINESS OF CANNABIS INSIDER edition today I had the pleasure of speaking with 2 of Montreal’s experts: Joel Yaffe & Jenn Larry on both Hospitality as well as the Business that is Cannabis, in today’s quickly evolving market place. While Alberta is set to become the first province in Canada to give hotel owners the option of allowing recreational marijuana consumption in guest rooms, other provinces are sure to follow soon, as 2018 moves the Great white North into legalized used for adult Canadians.

This industry has a forecasted projection of being anywhere from 18-25 billion dollars. As the Ancillary market will be a large chunk of that, BKM decided to get the 411 on where it’s headed in Montreal & Canada.

While businesses await lengthy regulations, a lot of Potrepreneurs in the States are moving ahead in the grey zones,  while Canadians eagerly await the legalized adult use market in July 2018.

Meet Joel Yaffe, Co-founder of the recently acquired Guest Driven, a hospitality-focused guest engagement solution for hotels. He is also the Creator of Pot Coin. Joel has been working in both the hospitality  & cannabis industry for the last 5 years & has seen the quick rise of both the cannabis amenities in luxury hotels as well as services like Bud and Breakfast aka the air b and b for canna users. We’re asking him to predict the eventual reality of the hotel industry needing not only bar-tenders but bud tenders, vape regulations, check-in perks, pot points….

Meet Jenn Larry, owner and disrupter of CBD Strategy group in Montreal helps  brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market positiion. We’re asking her what to expect in Canada as the ancillary market grows, while each piece of red tape get cut.

First, let’s meet some accommodations in the States!

Portlandia meets Potlandia at the Jupiter Hotel

This newish boutique hotel is so perfectly Portland and so highly designed, it’s earned accolades from Architectural Digest. Getting high is A-OK when you book the first ever cannabis-friendly package in Oregon, which includes a munchie kit, a vape pen, Dope Magazineswag, and coupons to nearby dispensaries to buy your own cannabis (our pick is Bridge City Collective).

Good morning @passionpassport! Welcome to the #JupiterHotel and #Portland #Oregon.

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The luxyry Lofts where you can “Light Up”  of Denver, CO

Traveling to the start of it all? Then you’ll want to stay in the heart of it all at this two-story luxury loft located just one block from Coors Field and within walking distance to the It neighborhood of RiNo. Smoking flower is allowed inside, but you’ll want to have most of your sessions on the roof deck for views of downtown from the hot tub—complete with color-changing lights. On the other hand, if you prefer a hotel, The Magnolia is the best of the few in Denver that allow vaporizing in-room. This is a fave according to The Travel joint, one of many online resources dedicated to the art of cannabis travel.

Jenn Larry: “I wouldn’t necessarily compare Canada to the US when it comes to Cannabis Travel and tourism as regulation and grey zones are super different. That said I hope that as we approach July 2018 and beyond that adult-use zoning for Travel & Tourism will occur for public and private consumption. As the provinces continue to unveil their frameworks, we will see what it means for Cannabis Travel Experiences; everything from high-end boutiques to sleep over camps that spark creativity and team bonding.”

Joel Yaffe: “To get an idea of the canna amenities of the future, just imagine the choice hotels are making now with coffee and ensuite coffee makers or mink soap bars but with cannabis infused products at a premium. Smoking anything of course will still be under strict regulation due to pollution and fire dangers, however vaporizers could be provided to guests provinding a safer and non-invasive option. Hospitality technology apps such as GuestDriven could be programmed by the hotel to offer oils and edibles to room service menus, on-site bars and boutiques in the same fashion Lord Jones is providing almost everything A-Zig Zags for the Hollywood, California hotels now.”

Joel Yaffe - Guest Driven
Joel Yaffe