The Fashion & Design festival celebrates creativity and culture at the heart of our city.

The Fashion & Design Festival is a one-of-a-kind occasion to get an inside look at a diversified program of activities of fashion shows, music and conferences from August 20 to the 25 at Quartier des Spectacles.

The annual event showcases many emerging creators and international fashion icons who will share their art and vision with the public. Activities include fashion shows, live creative sessions, design showcases and music performances.

With that being said Best Kept MTL has been covering the festival since its infancy so here’s the low down as to what it represents and why nobody should feel left out! The TOP 5 fashion week myths:

1. MYTH: FASHION WEEK IS FOR INDUSTRY PROFESSIONALS

Wrong. It’s goals is to make fashion accessible and bring it to the street. It’s a dialogue between the public, the major brands and designers. We want to show people everything fashion has to offer. The Fashion & Design Festival isn’t just a fashion week – it speaks directly to ordinary people and invite them to the party.

2. MYTH: DESIGNER CREATIONS ARE WAY TOO PRICEY

It’s actually very affordable, well-made pieces that aren’t esoteric or expensive. The festival is committed to the idea of ‘spending better. On-site, there are pop up shops and fashion containers – a bit like food trucks, but selling locally designed clothes, for every taste.

3. MYTH: FASHION WAS CREATED FOR FASHIONISTAS

Wrong again. Fashion is for everyone, and it covers a wide spectrum. To be interested in our local designers, you don’t have to be a fashion maven who takes risks and wears extravagant creations. There are many accessible offerings, including high-quality basics.

4. MYTH: THE FESTIVAL IS ABOUT RUNWAY SHOWS

Definitely not! As well as having a large design component, the free outdoor site goes beyond just fashion. Design and music are very important. There are several local performers lined up – Heidy Pinet, Forrest, Tokinoise among others – who make really good music, building bridges among disciplines.

5. MYTH: RUNWAY SHOWS ARE FOR WOMEN

There are plenty of men at the festival. There’s been a shift in the last few years in mens interest in fashion, and also in what’s available – the selection is getting bigger and more interesting.

The festival’s presence will be felt around the city with novel exhibits, original installations and unique experiences – open to all. With 50 shows, over 300 participants and half a million visitors expected, the Fashion & Design Festival is a leading platform for fashion, design, music, beauty and shopping trends. For more information on the 2018 FMD schedule click here.

Be sure to keep up with new designs with the Fashion Preview coming October 9th-11th 2018. See what you missed last year here.