Promoting your band videos on YouTube Tip #1 – Video title and description
You have to place yourself in the mind or technical prowess of the YouTube search engine. Like any search engine, the YouTube search engine does not care how well produced your video is or how many friends of yours liked it. It’s only job is to populate search results with the most relevant content PERIOD. This is why you need to title your video after your song AND band name to allow fans who are searching for either, to find it.
Here is a video we are promoting and the artist is VENUS VIRUS, her video is Indecence. In the description, notice how there is a quick link to both where to buy the album and to her website. If you do not have a link in the first line of description, your audience will likely not go to your YouTube channel to find it. In the event that your label or video company has produced the video, simply ask them if they can adjust this for you.
http://www.youtube.com/watch?v=q50DVZs2YUg notice how her title contains her album and song with her quick links in description there too.
Promoting your band videos on YouTube Tip #2 – Tag tag tagging!
These are very important. Your ability to get high rankings in the search display, greatly depends on how well you tag your YouTube video. If at all possible, the tags, video title and video description should have some repeat words. In a band’s case, the name of the band and song should be in all 3. You are aloud to put quite a few tags in YouTube, so only laziness stops you from really pimping up the keyword section 😉 Below is an example of one of our BandMark Ad spots and how we have tagged the video. If you want to see how well the tags work, type “social media for bands” in the YouTube search box and see who comes up 1st…It is possible we are not #1 at the time of this blog read but we are now (May 9th 2010 and have been since launch mid April)
Promoting your band videos on YouTube Tip #3 – Understanding how a video goes viral
A video goes viral in the same way anything gets popular FAST. A person’s sudden rise into the lime lite or at a tipping point, like a virus gone mad happens in pretty much the same way. One or many connections created a ripple or snowball effect which compounded the initial exposure. For this example, we will talk about music videos only. There are 2 things that really have to happen for your video to go viral (assuming you already took care of properly naming and tagging it etc.) and when we are talking about YouTube, if you get asked to be a revenue sharing partner – it’s because your video has gone viral, this is a good indicator. Generally YouTube will ask you this if you have at least 10,000 views and a steady daily organic growth. What makes this happen?
- Lots of early activity – this means views, comments, ratings and thumbs or flags up. This is why many unknown bands will pay a social media marketing company (like us) to help them spike up their videos early because the higher ranked you get, the less chance there is of you dropping down the ranks later. It is much harder to fight for tags late in the race, so it is important to get as many views as you can early. What most people do is they let their vid viral on it’s own and then when they see the numbers slowing down they start a campaign. It is possible that your video goes viral early and you never need to do anything but watch the views rise substantially. However, this is rare unless you are already famous.
- It has to be good enough for people to want to share it. There are millions of music videos out there which are well produced, funny, clever, filled with sexy people, great music etc… why is yours worth sharing? Even the best marketing company can only give you a push – the YouTube community and even YouTube content managers, (in this case YouTube music video managers) need to actually believe your video is worth showcasing. Short of having a friend at YouTube, getting a lot of views on a quality video is often enough to get their attention.
The band OWL CITY got famous making this video in his basement: